There are many tales (or tails) of black dogs in Suffolk folklore and Black Shuck is the famous dog around these parts. I created a silhouette image of a running dog and roughened the outline. I toyed with the idea of blood red eyes but decided against those as it didn't really work for me.
I had originally gone for a more spiky font... Blood Omen (seemed appropriate I thought), then thought maybe something a little less scary such as Viner Hand before finally settling on old faithful Cooper Black (after all we don't want to prevent children from buying it). I can't wait to see the final result printed up and wrapped around those sticky treats!!